A design researcher and specialist in sportswear and outdoor product. I create trend driven and market relevant concepts and solutions. Researched from a deep understanding of athlete and consumer needs. I am experienced in researching, executing and delivering design concepts and strategy in the activewear market.

An athlete at heart, I am passionate about contributing to the product creation process with research, trends and product strategy. Through field testing, I am able to stay connected to physical products in the industry by gaining primary research through my own user testing experience, while also providing valuable feedback to creators. My experience as a retired professional athlete and current age group triathlete provides valuable insights, while providing a lens from both a high-performance and recreational athlete perspective.