A designer of sportswear and outdoor products. I create trend-driven and market-relevant product solutions that are researched from a deep understanding of athlete and consumer needs. I am experienced in researching, executing and delivering design concepts and strategies in the performancewear market.

Working at the intersection of sport, design & culture, I contribute over 10 years of experience from my multidisciplinary experience in product creation, user research, professional sport & sports marketing.

Areas of focus include: consumer behaviour, human-centered design, performancewear concept creation, trend intelligence, athlete insights, colour and material design.

Passionate and curious, my participation in competitive sport and the design industry extends outside of work, inspiring and informing my design direction.

You can find out more specifics about my work, education and volunteer experience via my LinkedIn profile